top of page
At TaxAct, I developed a best-in-class email design system with mobile-first, responsive templates and modular content sections to create efficiencies and flexibility for all email work. Working in close partnership with email strategy team, I helped elevate the overall CRM program in which we were able to turn around TaxAct's negative Retention and Win-back results and ended April 2023 with our most successful year yet!
bottom of page