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Brand Identity
TaxAct developed two new service offerings — the option to get help from a tax expert when filing your taxes, and the option to hand off your taxes for a tax professional to do them for you. I developed a look and feel for these new services that tied into the TaxAct brand while giving these new services a fresh appeal. The branding was implemented in marketing, product, and for internal team use.
Bring it all together now.
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