Pluralsight rebrand
I had the privilege of serving as the lead designer in Pluralsight's most recent rebrand. Our vision was to create an elevated identity that modernizes the brand. By incorporating light, bright colors and dimensional textures, we aimed to inspire and evoke a sense of growth and momentum.
This transformation not only revitalizes the brand but also enhances its connection with our customers, carrying the reminder that a small change every day, built on growth, moves them toward the future they want to see for themselves.
Custom Illustration Library
I developed a unique spot illustration style for the new Pluralsight Brand and worked with designers across the company to conceptualize and oversee a collection of more than 150 spot illustrations. Here are some of the illustrations I have created myself.
Ashley played a huge role in shaping and elevating Pluralsight's brand. She led the new brand identity from concept through launch, creating a modern, cohesive system that translated well across channels and aligned clearly with our positioning. One of Ashley's biggest strengths is her ability to create clarity, consistency and order. The brand guidelines she built have become a foundational resource across marketing, product, and content, and her close partnership with different teams outside of creative and marketing was key to driving adoption.
Gary Hawthorne, Vice President of Creative & UX
TaxAct brand evolution
In collaboration with the rest of the TaxAct design team, I helped to evolve the TaxAct brand to a more modern look and feel by updating the color palette, adding fresh gradients, rounding corners and updating buttons to pill shape. I personally created a new iconography style and built a custom icon library of over 70 icons. As a team, we worked to implement this evolved brand across all channels.
Custom Icon Library
I designed custom iconography for the updated brand and built out a component library of over 70 icons in Figma to create efficiencies for the TaxAct creatives.
Brand Evolution
We took the existing color palette and adjusted the colors to be more complex and own-able. Through testing, we found that the use of a gradient background on our homepage performed well, so we made sure to choose colors that would create bright, crips gradients. We kept the primary dark violet color from the original palette to help keep familiarity as we moved through the transition into the new colors.
Updated Palette
Original Palette
Original Gradients
Updated Gradients
Original Icon Style
Updated Icon Style
Color Updates Guide
