Data-driven design
I use performance insights to inform design decisions, continuously testing and refining experiences based on what the data tells us.
Systems thinking
I design scalable, modular systems that create consistency across experiences while giving teams the flexibility to move quickly and stay creative.
Process optimization
I love to find efficiencies through thoughtful workflows that simplify complexity, improve collaboration, and make it easier for teams to create better work at scale.
About me
I'm a design leader with a passion for solving problems using data-driven strategic design. I use testing, analytics, and research to inform my design approach and to continue to learn and optimize.
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I enjoy mentoring and building relationships across areas of expertise and find great satisfaction in collaborating and creating success as a team.
Ashley consistently delivers high-quality, impactful creative, bringing fresh ideas while staying grounded in performance and customer insight. She is simply a brilliant designer, but to add to this — Ashley also shows strong leadership by mentoring designers, leading creative reviews and presentations, supporting hiring and workflow decisions, and improving team processes through clear documentation.
Gary Hawthorne, Vice President of Creative & UX